REthink Wine Blog

First Dimension - “Who they are” - this is all the transactional information that gives you an indication of who that customer is - what they bought, how much they spent, where they are, how they respond (phone, email, mail)

Second dimension - “Who they think they are” - this is all information gathered from surveys of the customer for them to describe what they like

Third dimension - “Who YOU think they are” - this is how you type your customer (e.g. VIP, press, celebrity, restaurantuer)

All together - the three dimensional customer.

—Paul Mabray - CEO

This entry was posted by admin on Friday, March 24th, 2006 at 12:23 am and is filed under Wine Industry Trends, Customer Relationship Management (CRM). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.