The Allocation model: Getting bigger and better
Posted by admin on July 31st, 2006Our Allocation tool has been a great success for our wineries. It has become a feature-rich and comprehensible tool, while providing the ease-of-use that you’ve come to expect from the REthink Engine. In some cases, wineries have seen almost a million dollars in sales as a direct result of the use of the tool.
The Allocation model allows wineries to offer pre-releases, increase exclusivity and generate considerable consumer interest in the availability, ownership and prestige of their wines. Fortunately, the only one thing missing from this tool - the ability to grant additional quantities that users requested with their original order - is now available. We offer the ability to ‘clump’ the original Allocation order with the latter Additional Requests, thus rewarding the customer for ordering more than their Allocation quantity with shipping discounts and single-shipment fulfillment options. This in turn provides better customer-retention and generates a healthy amount of positive publicity.
As an added feature, we’re also looking to provide other wineries with an offspring of the Allocation tool called the “New Release” tool. The features are almost identical to the Allocation tool. Additionally, we have tailored it for smaller exclusive wineries whose main goals are to build a growing “List” of serious consumers and collectors of their wines. It focuses on gaining and collecting new user information and helps the winery judge the ‘popularity’ of a certain wine — even to the extent of forecasting production for the upcoming season.
We’re working on big things at IBG, but at the same time, we place value in not forgetting our existing features and making them rock solid before we venture into the beyond. Please contact your Account Manager for more details on how to use the Allocation tool for your winery.
Pras Sarkar
Lead Project Engineer
pras at inertiabev dot com
