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If it ain't broke…

Posted by admin on August 22nd, 2006

Well, who says you can’t be your own RadCru? Any winery can easily duplicate the success of the RadCru promotional deals using the tools within the REthink Engine.

By generating a monthly e-mail blast for your customers, or maybe just your wine club members, with an exclusive discounted offer you will see results. Reach out to them, make them your top priority. You know your customer buying trends and preferences from data within the RTE, so why not offer discounts on what they like? These are the customers that have taken an interest in you, and all you have to do is keep them interested. Just like RadCru, you can target specific groups within your customer database to market your offers and increase your sales.

So if you haven’t participated in the RadCru wine of the day promotion for whatever reason, do it on your own! And if you don’t know how, or you just need some guidance along the way, ask us for help. Your account manager, and the technical support team (800.819.0325) are ready and waiting to help you duplicate this success.

We know what works, let us pass that knowledge on to you!

–Angela Sanchez

Marketing Coordinator

angela@inertiabev.com

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