RSS and IBG
Posted by admin on August 24th, 2006What is RSS?
RSS stands for “Really Simple Syndication”. Primarily originating from blogs and news sites, RSS began as a simple way of syndicating frequently changing content in a cost-effective way. It enables consumers to consolidate and comprehend a much wider array of syndicated feeds.
Why Syndicate via RSS?
Syndication is a cost-effective way to increase awareness of your content and brand, drive traffic to your site, and serve your existing readers. Imagine syndicating product information effortlessly to multiple vendors, comparison shopping sites, web portals and consumer RSS readers. That means, not only will the 100 visitors to your winery website be able to find out about your wines, but now an additional 40,000 consumers will notice the latest wine tasting notes about your Pinot Noir.
With each new portal that consumes your RSS feed, you’ve gained exposure to their customer base. And since most of the portals syndicating your content will be in the same genre, you’ll have a larger set of customers that end up buying.
How will IBG help?
In the not so distant future, IBG is planning on syndicating your website content - Product, Catalog and Club Information including (but not limited to) product content, club membership information and product pricing.
What are some of the features that IBG is planning to provide?
- Seamless Syndication. There aren’t any extra steps needed to “push” your content out to all the portals. You change it, they get it.
- Instantaneous. The minute you update your pricing on that lovely Cabernet Sauvignon, we start syndicating that price change to all the portals that consume it. No delay, no extra fuss.
- Statistics. IBG will be providing statistics for your syndicated feed to help you target markets, seasonal offerings, consumer spending habits, etc.
In the continuing effort to innovate, we’re staying ahead of the curve and giving you RSS before anyone else does. RSS is getting closer to reaching mainstream, and when it does, we’ll already be there.
Here’s some more information about RSS:
Pras Sarkar
Lead Project Engineer
pras at inertiabev dot com
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