Kickers to Sell More Wine!
Posted by admin on September 28th, 2006I’m Will, the newest designer to join the IBG team! Eric Hsu, our Chief Style Officer from New York is now on the west coast where the rest of the design team is. I must say it is great to finally have the launch and design team working together in the same building.
Here at IBG we recommend implementing what we call “kickers” to our clients’ websites. Kickers are images paired with text that appear to the left or bottom of the website’s main content area, enticing visitors to click on them. These kickers will take customers directly to the wine store or wine club so they can buy products or join clubs with just one or two clicks on the mouse.
These kickers are already appearing in some of the email templates that I’ve been redesigning. Recently Eric and I had been talking about adding and redesigning bigger and more visually enticing kickers in order for our clients to sell more wine. That should happen within the next couple of weeks so be on a lookout for that! Current clients should contact your Account Managers if you are interested in selling more wine on this manner!
Will Hu
Designer, Inertia Beverage Group
