REthink Wine Blog

There are many times in life where we hit this preverbal wall and really don’t know where to go next. There are times when we sit in front of our computer, knowing that we should be able to pass on the knowledge that lives in side of us from our pasts, but come up with nothing. We all experience this and we need to be refreshed with new ideas. We need something that is out of our box and rekindles our imagination and brings the joy of what we do back to life. My goal in today’s blog is to rekindle your imagination and give you one, out of the box, idea that you might be able to use wherever you might be.
For those of you that are avid readers of this blog, know that there are very creative ideas that run throughout these postings. This is simply meant to jumpstart your creative juices and I hope to hear back from a couple of you as to what this leads you to.

Here is the setting… we live in a generation that lives and breaths online. We have companies that are being sold for a lot of money just to share videos of each other’s lives. For those of you who know Youtube.com, it has become a free median for anyone to use for their liking. My question is, what is stopping you from using it?

Here is where I hopefully get your creative juices starting… You have the ability to put together a video of any length to promote your winery to over 2 million views for no charge. A video that would lead these viewers directly to your website. For those that are not able to come to your tasting room, even though they might be a club member, you can send the tasting room to them. Think about virtual tastings!

Here is the example… Mi Sueno winery decided that they would like to get a video of their winery up, but not just on youtube.com, but also on their site for everyone to see. The beauty of youtube.com is that they provide you with an “embedding code” which allows you to “embed” the video directly into your site with out your customers having to deal with the typical load time that you usually experience with most websites. All that needs to happen is for you to cut and paste this code into a simple CMS block on your website. Check out Mi Sueno to see what the finished product looks like. (Be sure to scroll down the the video.)
Now here is the fun part, don’t stop at just one. Get a rhythm going, use you imagination and give your viewers a reason to come back time and time again.

I look forward to hearing how you have used this example to really step outside of the box for your winery!

Cheers and happy Youtubing!