Imports
Posted by admin on February 1st, 2007The VinExpo trade fair commissioned a study which projects that U.S. wine consumption will surpass that of France in the year 2010. While U.S. consumption is going up so too is the demand for presence in our marketplace along with downward pressure on pricing from imports. The U.S. market is highly coveted by those international producers who can produce high quality wines at competitive prices. There has been a great consolidation of importers and distributors during the past 15 years reducing the number of channels for foreign labels to enter the U.S. market creating a bottleneck in the supply chain. So how will the wine industries overtaxed importation and distribution infrastructure handle this great new influx of brands and varietals knocking at our port doors?
Inertia’s has developed an Import Program which helps streamline this process for our partner wineries overseas and provides a well paved road for their products to enter the markets they wish to target throughout the country. The key point being that the program puts the decision to enter the U.S. market into the hands of the producer and not into the hands of party who motives are not solely focused on a winery’s success. If you are interested in learning more about how to bring your brand to the U.S. please don’t hesitate to reach out for us.
Onward and upward,
Alex Kajani
Director of Trade Operations
alex[at]inertiabev.com
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