The law of statistics - you need a larger data set
I am sure many of you saw the report yesterday by a company out of Santa Rosa. If you did not you can find the link here a NOT STATISTICALLY ACCURATE. The results all point to direct sales potential and sounds very promising for the direct business. Believe me, I have hope that it is true for all wineries and especially my winery partners. My concern is that you can not draw a true statistical view based upon results from only 230 participants! That data set is not just not enough to make the report accurate. Just calling them as I see them.
