Investing in the Direct Channels
Posted by Paul Mabray on April 3rd, 2007Today our press release went out announcing great news about our new Series B investment. What does this mean? It means that this team will be working even harder to build the Direct channel (both direct to consumer and direct to trade) for the wine industry. It also means that once again, the VC community is investing their capital into the wine industry to make it better.
The last time this happened there were companies left in the rubble; wineshopper.com, wine.com, etc. Part of the reason is the models had significant flaws but the other part was the wine industry did not embrace the opportunity to help increase their business. We believe in wineries and we believe in Direct. It is not our revolution, it is yours. We hope you’ll believe in us and work together to ensure that the wine revolution helps change the industry for the positive. We live in the most exciting times in the US wine industry since Prohibition or since Mondavi put CA on the map. Let’s make history together.
April 4th, 2007 at 1:08 am
A toast to you, Paul, for advancing the cause of the smaller wineries in reaching the consumer… The financial community has endorsed your vision!
Now let’s open up those wine tasting salons near convention centers: bringing wine country to the city….