2 new partners - 1 fabulous event
Posted by Andrea Johnston on April 25th, 2007We are pleased to announce our two newest wine club partners - VinoAmigo and MamaCork - who handpick wines and process wine club shipments from our collection of brands every month.
VinoAmigo is a Total Access Wine Club that is as much about the wineries as it is about the wines. Their mission is to deliver you the EXPERIENCE of the wine country and give you a taste of what it’s like to be the guest of honor at a NEW winery every month…lucky for you, they’ve got wineries lining up to give VINOAMIGOS Total Access to the Vino Experience.
MamaCork is a new wine club for women focused on discovering boutique wines, sharing opinions, learning about the nuances of wine, and helping all of us identify our own palate through the opinions of six sassy, wine loving “mamas” who write compelling tasting notes online every month to compliment the wine shipments.
VinoAmigo is officially kicking off with a launch party next week at The Stave Wine Lounge and will feature the Dutcher Crossing Winery as well as a few cameos from the ladies at MAMACORK. Join us at 6 p.m. on May 4th ~ 1149 First Street in Napa. We hope to see you there.
April 26th, 2007 at 11:28 am
These “partners” look like IBG businesses. If they are, they should be marketed as so. Also if they are, how do your real customers feel about this?
Bob
April 26th, 2007 at 6:03 pm
Well, Bob, these are separate entities but our staff is providing the Human Resources to make them a reality. Technically they can be considered under the Inertia umbrella due to our contribution. However, both the content and marketing vehicles for both wine clubs are external entities and the revenue generated supports them individually. Our customers are already excited because these “partners” bring additional customers and sales to them. In our view, the more private label wine clubs, the better, because their sole function is to bring customers to our clients and better wine access to consumers. These partners are on the forefront of the winery direct movement utilizing a subscription model to help consumers sample wines from a different IBG client every month, directly from the winery.
April 27th, 2007 at 1:48 pm
@ Bob: What difference does it make if they are IBG businesses? Even if they were directly owned by IBG, why is that important to the wine club members. They are signed up for the site (wine club) for the service it provides, not because of the person or business behind the service. Your remarks make you sound like you have no idea what is driving the machinery behind online wine clubs; which is the service they provide.