Comments on: Ecommerce not for the wine industry - not quite true http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/ Powering the Wine Revolution Fri, 10 Sep 2010 22:53:44 +0000 http://wordpress.org/?v=2.0.5 by: Paul Mabray http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6453 Thu, 10 May 2007 14:45:53 +0000 http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6453 They are turning the corner and companies like ours, yours, and others in the space are hopefully helping them prepare for the wave. Cheers, P They are turning the corner and companies like ours, yours, and others in the space are hopefully helping them prepare for the wave.
Cheers,
P

]]> by: Mark Spangler http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6298 Wed, 09 May 2007 22:22:27 +0000 http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6298 Paul - I am looking at the same data you are. With outside forces such as legislation and taxation also effecting this industry, its growth is set to boom in the coming 1-2 years. How are wineries preparing is the question? And not IF, but WHEN. Cheers, Mark Spangler http://www.winemarketer.com http://www.classicwines.com Paul -

I am looking at the same data you are. With outside forces such as legislation and taxation also effecting this industry, its growth is set to boom in the coming 1-2 years. How are wineries preparing is the question? And not IF, but WHEN.

Cheers,
Mark Spangler

http://www.winemarketer.com
http://www.classicwines.com

]]> by: Paul Mabray http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6200 Wed, 09 May 2007 05:12:05 +0000 http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6200 People ask me if I delete comments that don't agree with our POV. I think Tom is one of the most regular contributors to a different and sometimes contrary points on our blog and I approve every one of them. We want all voices heard. Tom, I hear your statement but I felt there is enough evidence but it can be found deeper in the millions of dollars online retailers (Wine Library, Wine.com, Costco) generate by creating dedicated resources to their online efforts for wine. We as an industry have not put forth the same effort and some key wineries that have are generating over 250K in less than two weeks. I am not being intentionally obtuse but I am sure our clients do not want us to share their success in dollars. However we do have plenty of success stories that can be found http://www.inertiabev.com/inertiabev/page/cases.jsp. Moreover my strongest point was that the statement about ecommerce was not correct and us getting investment and being in business is the "trust me" factor because our proof is in our existence. I also say that almost every industry challenged the adoption of e-commerce during the dot com era. Though not all succeeded at the time, look at the world now. E-commerce is real and it is real for all industries. For the wine industry with limited ability to get market access - direct e-commerce and phone sales present one of the the greatest opportunities for a wineries growth beyond its tasting room. Tom, trust me - this emerging market is happening and statements like "e-commerce does not work for the wine industry" is like saying no one will buy words to advertise on the internet. I think Google would disagree with the latter as strongly as I disagree with the former. We as an industry just need to make it so. People ask me if I delete comments that don’t agree with our POV. I think Tom is one of the most regular contributors to a different and sometimes contrary points on our blog and I approve every one of them. We want all voices heard.

Tom,
I hear your statement but I felt there is enough evidence but it can be found deeper in the millions of dollars online retailers (Wine Library, Wine.com, Costco) generate by creating dedicated resources to their online efforts for wine. We as an industry have not put forth the same effort and some key wineries that have are generating over 250K in less than two weeks. I am not being intentionally obtuse but I am sure our clients do not want us to share their success in dollars. However we do have plenty of success stories that can be found http://www.inertiabev.com/inertiabev/page/cases.jsp. Moreover my strongest point was that the statement about ecommerce was not correct and us getting investment and being in business is the “trust me” factor because our proof is in our existence. I also say that almost every industry challenged the adoption of e-commerce during the dot com era. Though not all succeeded at the time, look at the world now. E-commerce is real and it is real for all industries. For the wine industry with limited ability to get market access - direct e-commerce and phone sales present one of the the greatest opportunities for a wineries growth beyond its tasting room. Tom, trust me - this emerging market is happening and statements like “e-commerce does not work for the wine industry” is like saying no one will buy words to advertise on the internet. I think Google would disagree with the latter as strongly as I disagree with the former. We as an industry just need to make it so.

]]> by: tom merle http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6187 Wed, 09 May 2007 03:47:23 +0000 http://blog.inertiabev.com/index.php/2007/05/07/ecommerce-not-for-the-wine-industry-not-quite-true/#comment-6187 Paul you know I love you, but....this may be the most self serving commentary I've read in long time. The "trust me" statements really don't take the place of evidence, when challenging a point of view. All wineries need do is "invest" is more infomercial than informative. Now, I realize spread throughout your site are plenty of data reinforcing your point of view, so some links would help when you take on the likes of Barbara Insel and MFK. Your faithful servant, T.O.M. Paul you know I love you, but….this may be the most self serving commentary I’ve read in long time. The “trust me” statements really don’t take the place of evidence, when challenging a point of view. All wineries need do is “invest” is more infomercial than informative. Now, I realize spread throughout your site are plenty of data reinforcing your point of view, so some links would help when you take on the likes of Barbara Insel and MFK.

Your faithful servant,

T.O.M.

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