Opening up reciprocal states
Posted by Michael Coffey on May 14th, 2007With the world of compliance constantly changing, it’s hard to keep up the states that you can ship to. Understanding the statement, “the more states that you have open the more wine you will be able to sell through the Direct Sales Channel”, it becomes all the more important to keep all reciprocal states open and verify on a monthly basis what states you, as an individual winery, can legally ship to.
Below you will find a quick list of all reciprocal states as of this morning. (all information gathered from the Wine Institute)
• Illinois – 2 cases per person, per year
• Iowa – 18 Liters per person, per month
• Missouri - 2 cases per person, per year
• New Mexico – 2 cases per person, per month
• Oregon - 2 cases per person, per month
• West Virginia - 2 cases per person, per month
• Wisconsin – Annual registration fee $10, annual reporting on all direct to consumer purchases, 27 Liters per person, per year
For those of you that have a fulfillment partner, always feel free to check with them to see if there are any states that you could be shipping to. On average, I have noticed that most wineries will have 2 to 3 states that they could ship to today but simply have not targeted those markets. Once you open a new state, always, I repeat, always put together a direct marketing plan, that is allowed within the states laws, followed by a direct call plan for your customers that reside in that specific state.
Don’t get discouraged when it comes to compliance, but rather have fun with targeting the customers that absolutely love your wine!
Cheers,
Michael Coffey
Sr. Account Manager
