REthink Wine Blog

The 3rd Annual Wine Industry Technology Symposium (WITS) is on July 17th this year at the Meritage Hotel in Napa. WITS has become a not-to-be-missed event that brings together wineries, technologists, and industry experts. We at Inertia Beverage Group are proud to be one of the leading technology companies sponsoring this year’s event.

In fact, yours truly has put together an exciting panel called Understanding and Maximizing Wine 2.0. The compelling description - Catapult your brand into new wine consuming communities and build your database. Social networking, wikis, blogs, online user-generated content – the crux of Web 2.0 – provides a new paradigm where the consumer is king and their opinion (novice or expert) generates sales. We are a recommendation-driven industry and this new sphere enriches the online experience, broadens consumer access to products, and ultimately expands the winery direct channel. This panel will give insight into companies, trends, and opportunities.

My panelists include a nice cross-section of Wine 2.0 types who will give their unique perspectives:

Josh Hersmeyer - Pintoblogger - a winery that blogs.
Tom Wark - Fermentations - a wine blog.
Philip James - Snooth - a new Wine 2.0 company focused on personalized recommendations.
John Hingley - Andiamo Systems - a new company focused on “word of mouth measurement.”

Also, as an IBG client, you are entitled to a 10% discount on your registration fee when you use a promo code. Hurry and sign up as this offer ends on July 1! Email Liz@inertiabev.com for the promo code.

We also wanted to remind you that IBG is hosting an open house on July 16 from 12:00 to 5:00pm at 1190 Airport Blvd. We will feature our innovative Direct to Trade program and showcase the Rethink Engine, our comprehensive consumer and trade direct software system. For more information, contact Jeanne Van Pelt at (707) 603-2804, or jeannev@inertiabev.com

We hope to see you at both of these events.

This entry was posted by Andrea Johnston on Tuesday, June 26th, 2007 at 1:38 pm and is filed under Inertia Buzz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.