REthink Wine Blog

You can hide.  You can pretend it doesn’t exist.  But let’s face it, in the world of wine - compliance matters.  It’s important.  It’s necessary.  But what it doesn’t have to be is SCARY.  Despite what you may have heard from compliance providers who derive their business from frightening wineries about the difficulties of staying in compliance with state rules on the direct shipment of wine, compliance is just another barrier to trade that must be negotiated.  IBG RethinkCompliance.com removes the wall that the myriad of complex compliance requirements place between wineries and the development of the most important sales channel to emerge in 70 years.  With IBG RethinkCompliance.com, reporting to the states no longer needs to be a financial hindrance, a time consuming burden or a complication on the road to selling direct.

RethinkCompliance.com is a web-based service that automates direct-to-consumer shipping compliance for wineries, fulfillment houses and POS systems.  By uploading order and shipping data to the system, ready-to-send reports are generated that satisfy and comply with the various states’ order and reporting requirements.  IBG has harnessed its technological expertise, committed hundreds of thousands of dollars and reached out to experts across the industry to create the tool that will revolutionize the way compliance is handled by direct marketers across the wine industry. 

IBG’s new RethinkCompliance.com website will change the face, and remove the fear, from compliance issues for every winery operating in America.  This FREE service is for everyone, not just IBG clients.  Any winery, fulfillment house, and POS system can use it without charge.

 American wineries have long freely shared with one another their knowledge of grape growing and winemaking with the understanding that the more good wine America produces, the more successful all wineries will be.  IBG believes the same applies to the direct sales channel.  The easier and less expensive it is for wineries to navigate the Byzantine compliance requirements of the different states, the easier it will be to sell wine direct.  This in turn will lead to better consumer access to wine and more direct sales.  Such a situation benefits everyone in the industry and those wine lovers we serve.

This entry was posted by Matthew Mann on Tuesday, July 17th, 2007 at 11:13 am and is filed under Compliance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.