Inertia’s Web Design Best Practices
Posted by Jill Brown on July 23rd, 2007[1] Majority of homepage content, most importantly website navigation
and call to action (“kickers”), should appear above the “fold” (on average
600 pixels in height).
[2] Consistent naming and location of website navigation throughout
the site. Navigation links should use clear and meaningful terminology,
have “on state” indicating current location, and include a “home” link.
[3] Higher contrast between text and background color and minimum
font size of 11 to 12 pixels for increased legibility.
[4] Administrative links are commonly found on the page footer and
should include links to policies, site map, and contact us pages. E-
Commerce navigation links are commonly found on the upper right
hand corner. All above links should appear on all pages.
[5] Mailing list sign up field should appear on all pages to reduce
number of clicks to sign up.
[6] Concise homepage copy which includes keywords about your
business aids in SEO. The rest of the site should have focused and easily
readable content incorporating the use of headers, lists and links.
[7] Keywords and description META tag fields should always be
populated. Do not repeat keyword terms.
[8] 2 to 3 call to action (“kickers”) on all pages reflecting primary goals
of client’s business. Internal links are helpful and important as well.
[9] Majority of content and the ability to purchase should be accessible
in less than 3 clicks. Best implemented using a 2-level site map as well as
featuring products on the store font, as well as all category pages.
[10] Awards, reviews and downloadable product notes should be
associated to the products and found on the product detail pages. Do
not separate product content from products. This means no separation
between “Our Wines”, “Wine Store”, “Awards, Reviews and Tasting
Notes” sections.
July 23rd, 2007 at 12:20 pm
this is true contrast navigation are the ones that I find more important than any other. since color depicts reocurring visits or one time readers and navigation for the ease of flow of the websites. I find these the most 2 that I think are the best, great descriptions