REthink Wine Blog

There’s been tremendous buzz following the announcement of our compliance tool. Here’s at least one forum thread:
http://dat.erobertparker.com/bboard/showthread.php?t=138976

Several valid questions and concerns have been raised, and while Paul has taken the time to address them in the aforementioned forum, it behooves us to bring some of these points back and answer them on our own blog.

1. Are there any hidden costs?

We do not plan to charge for compliance ever. Some question Inertia’s motives, and rightfully so. After all, we are a corporation, out to make a profit. But compliance is not our core product. Rather, it is meant to bolster our core offering of direct-to-consumer and direct-to-trade software and services. You can think of the compliance tool as a gateway drug. We’re hoping that once you try it, you’ll get hooked and try our other services. It is also meant to reduce our own costs in providing the core services to our existing clients.

2. Will Inertia sell my customer and order data?

In our 5 years of existence, we have never sold a single byte of data to e-marketers or anyone else. We are not out to make a quick buck. We are in it for the long haul. We want to grow the direct sales market, which benefits us, the winery, and the consumer alike.

3. Do I need to hire a programmer to integrate with the compliance tool?

At a minimum, you can upload your orders as a spreadsheet. As long as your existing POS or e-commerce system allows you to get order data out as a spreadsheet, you should be able to use our compliance tool. If you are partnered with a fulfillment company, we can provide them with an API that will enable all of their winery customers to use our system with no additional work to the winery.

This entry was posted by Patrick Angeles on Tuesday, July 24th, 2007 at 4:01 pm and is filed under Compliance, Inertia Products and Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.