REthink Wine Blog

Much has been said about the importance of the content on your website, including here on the IBG blog. In fact, this will be a significant topic at our annual Symposium later this week. Personally, I am challenged by the notion of keeping up with the pace of the web and keeping content fresh enough. So I went looking for inspiration.

A terrific resource is A List Apart, a site focused on all things content. The particular article I’m referring to offers 10 tips to help you write for the “Living Web” (the part of the web that is always changing). Reading through it, I thought of a couple of winery websites that do a number of things quite well.

For instance, Green Truck Cellars is a terrific illustration of Tip #1, Write For A Reason. I was enthralled with Kent Fortner’s story and read the entire site the first time I visited.

Jeff Stai at Twisted Oak offers a great example of incorporating a blog onto the winery site and providing new content frequently, Tip #2.

I can even argue that Naughty Cellars presents an example of Tip #8, Be Sexy!

Curious now?

This entry was posted by Natalie Douvos on Tuesday, August 21st, 2007 at 12:15 pm and is filed under Site Design and Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.