Book mentioned at the Symposium
Posted by Paul Mabray on August 30th, 2007I have had some requests for the book I mentioned at the Symposium - the name is Wikinomics and you can find it here. Another book I strongly recommend is The Long Tail (he is the editor of Wired Magazine and you can read his blog here - The Long Tail). The wine industry is the untapped long tail market further complicated by the archaic distribution laws and the inverse correlation in price to production. Both are very interesting reading and start to formulate some of the theories of how the internet will help change our industry.
