Does technology kill the mood?
Posted by Michael Coffey on October 23rd, 2007As we all know, the wine industry has always been viewed as a very romantic get a way. A place were we can easily mix business with pleasure. Where we encourage all of our senses to dive into a barrage of taste, smell, and yes texture. A true experience not quickly forgotten.
In this new day that we are now living in, we are vigorously trying to pull this love story into a technical heist action movie. This has been a tough journey for both the wine producer as well as the wine connoisseur. The average age for the wine connoisseur has quickly dropped over the last 5 years and we are seeing that this trend is really driving the channels in which wine is being bought. New ways of getting information about your favorite wine are popping up daily and we are all just trying to keep up.
There is one winery that I have been watching, Twisted Oak Winery. Twisted Oak has had a very interesting approach but in everything they do they have not only been consistent but have tried everything under the Wine 2.0 sun. If you own a winery, I would suggest taking a look at what they are doing, if you are a consumer, check out their site and have some fun. I guarantee it will make you either scratch your head or smile.
As they would suggest, have a Twisted day…
October 24th, 2007 at 9:58 pm
Bits y Pieces
A continuing series, or saga, or something… Over at Wines and Vines, a nice article about new wineries at the recent Family Winemakers of California tasting in San Francisco, and a cool picture of our Twisted Crew… Our friend Steve
October 26th, 2007 at 12:36 pm
It’s true - if anyone wants to know how a winery can increase its direct sales and create a loyal following by diving into Web 2.0 - follow the electronic trail left by Jeff Stai of Twisted Oak.