Set Yourself Apart
Posted by Angela Sanchez on November 2nd, 2007Consumers today are empowered - they’re better educated than in any previous generation thanks to advanced technology. Customers decide what they want, when they want it, and technology allows them full access to buy it on the spot. The difficult task that any online winery must undertake is anticipating the needs of the consumer. You must know what they’ll want before they do, so you’re ready for them when they want it. To do this you must know your customer.
Do you know your customer well enough? Your product has to be more than good, it needs to be exactly what they want. The only way to do this is to understand consumer buying habits. Knowing them better than they know themselves allows you to decide what the next trend will be. With the influx of technology and Web 2.0 there is an overload of information about your customer. Focus on user generated content, what are your top products according to your customers? Which websites are referring to yours, and which top 3 pages do these visitors view most often? In order to find these answers, you need to look at your monthly sales reports as well as your website statistics.
We’d like to continue this discussion in subsequent blog posts to come. The aim is to equip you with enough information to become the innovator not the follower. We are hoping to spark a discussion on this topic and look forward to your feedback.
Michael Coffey and Angela Sanchez
