REthink Wine Blog

With the Holidays upon us, the time is right to reach out to your winery customers and offer special shipping rates and/ or discounts. We’ve listed a few quick tips below to help make this process a little easier for you.

1. Whenever possible, personalize the email by using the customer’s name.

2. Be sure to add pertinent links in the email. If you are inviting the customer to view new wines or specials, include the link in the email so the customer can go to that page, without having to hunt for this information on your website.

3. Always check the “From address.” This should accurately reflect the department or winery name sending the email.

4. Be especially careful copying a word document into the template. Use only ISO characters. Several common non-ISO characters will appear as bad characters in email clients, and should therefore be avoided in the textual content. The most common improperly displayed character is the Windows “em dash” or “–” character, often inserted by word processors. Other non-ISO characters to avoid include:

&82; , &93; ”

&83; f &94; ”

&84; ,, &95; *

&85; … &96; -

&88; ^ &97; –

&89; ° / °° &98; ~

&8B;

&91; ` &9C; OE

&92; ‘

(You may also wish to consult the W3 Consortium’s list of Character entity references in HTML 4. Not all browsers recognize the complete set of entity names, so you may wish to use e.g. - - instead of — to enter an em dash.)

Also, you may want to brush up on this module before getting started. We’ve included our online webinar here.

Warm wishes for a wonderful Thanksgiving Holiday.
Jennifer Gibbons
Inertia Customer Support

Special thanks to iPost for supplying bad character information and links!

This entry was posted by jennifer.gibbons on Monday, November 19th, 2007 at 2:55 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.