Comments on: Do you really understand the Value of your Club? http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/ Powering the Wine Revolution Fri, 30 Jul 2010 11:51:07 +0000 http://wordpress.org/?v=2.0.5 by: Girl http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-58093 Mon, 27 Oct 2008 20:03:59 +0000 http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-58093 I buy 100% of my fine wine direct from wineries either by picking up or having it shipped direct. I do this because I feel more assured that the wine has been properly stored and shipped. I join wine clubs for a minimum of 12 months and I definitely view the shipments as a sample program. I APPRECIATE a winery emailing me and reminding me to purchase (with my special discounts!) a few weeks and months after a shipment. (I don't always drink it right away so sending me targeted emails periodically is a welcome reminder.) If the wine is consistent and the discounts are good enough, I'll stay with a club for a long time. I also purchase wine gifts direct from the wineries. I don't use 3rd party online distribution if I can buy direct from the winery online. I buy 100% of my fine wine direct from wineries either by picking up or having it shipped direct. I do this because I feel more assured that the wine has been properly stored and shipped.

I join wine clubs for a minimum of 12 months and I definitely view the shipments as a sample program. I APPRECIATE a winery emailing me and reminding me to purchase (with my special discounts!) a few weeks and months after a shipment. (I don’t always drink it right away so sending me targeted emails periodically is a welcome reminder.) If the wine is consistent and the discounts are good enough, I’ll stay with a club for a long time.

I also purchase wine gifts direct from the wineries. I don’t use 3rd party online distribution if I can buy direct from the winery online.

]]> by: Jennifer http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-41068 Wed, 12 Mar 2008 03:47:40 +0000 http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-41068 I love the idea of partnering! It could be taken a step further to community or cooperatives. For example, rather than just choosing similar wines, choose similar interests (ie. dog lovers). There are many wineries that choose to use photos or art of dogs on their labels. Can you imagine a dog lovers website offering discounted tours of the dog label wineries. Bring your dog, too! Offer treats in the shape of wine bottles with the winery names engraved on them. Jennifer I love the idea of partnering! It could be taken a step further to community or cooperatives. For example, rather than just choosing similar wines, choose similar interests (ie. dog lovers). There are many wineries that choose to use photos or art of dogs on their labels. Can you imagine a dog lovers website offering discounted tours of the dog label wineries. Bring your dog, too! Offer treats in the shape of wine bottles with the winery names engraved on them.

Jennifer

]]> by: Patty Altaffer http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38531 Sat, 09 Feb 2008 00:04:38 +0000 http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38531 I agree with Carole and El Jefe. Wineries should look at partnering up in creative ways. Perhaps far flung wineries can do like "sister cities" type thing..not only drive sales to each others sites or clubs, but traffic to their tasting room. I think it would be fun if we had people start showing up at our winery with a rubber chicken...kinda like a secret handshake..we would know they are truly "Twisted" folks and welcome at our winery any time! El Jefe..want to partner with a winery in Paso Robles? This is a great idea that has been thrown around IBG since the days I worked there, but how to manage it and get over the idea that you have to keep your list secret is the trick. Patty I agree with Carole and El Jefe. Wineries should look at partnering up in creative ways. Perhaps far flung wineries can do like “sister cities” type thing..not only drive sales to each others sites or clubs, but traffic to their tasting room.

I think it would be fun if we had people start showing up at our winery with a rubber chicken…kinda like a secret handshake..we would know they are truly “Twisted” folks and welcome at our winery any time! El Jefe..want to partner with a winery in Paso Robles?

This is a great idea that has been thrown around IBG since the days I worked there, but how to manage it and get over the idea that you have to keep your list secret is the trick.

Patty

]]> by: Chris Campbell http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38240 Wed, 06 Feb 2008 12:40:52 +0000 http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38240 Absolutely el jefe! In additional, the participating "group" of wineries would need to overcome their reticence over 'sharing' customer lists or turn such a management responsibilty over to a third party operator. In fact unless a group of Rubber Chicken loving wineries just fell into each others lap it would almost certainely be up to a third party marketer to pull these folks together under one website theme. Cheers! Chris Absolutely el jefe!

In additional, the participating “group” of wineries would need to overcome their reticence over ’sharing’ customer lists or turn such a management responsibilty over to a third party operator. In fact unless a group of Rubber Chicken loving wineries just fell into each others lap it would almost certainely be up to a third party marketer to pull these folks together under one website theme.

Cheers!

Chris

]]> by: el jefe http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38203 Wed, 06 Feb 2008 05:55:14 +0000 http://blog.inertiabev.com/index.php/2008/02/04/do-you-really-understand-the-value-of-your-club/#comment-38203 Original post is spot on. It works. Don't tell anybody! Carole and Chris - yes, in principle - but it is one of those things that must be crafted to the situation. To say Pinot and Chard mesh perfect with Cab and SB is too simplistic. What if one winery is into (say) Rubber Chickens, and the other is more "staid"? I think the personalities involved are at least as important, and probably other factors. Original post is spot on. It works. Don’t tell anybody!

Carole and Chris - yes, in principle - but it is one of those things that must be crafted to the situation. To say Pinot and Chard mesh perfect with Cab and SB is too simplistic. What if one winery is into (say) Rubber Chickens, and the other is more “staid”? I think the personalities involved are at least as important, and probably other factors.

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