I really enjoy seeing socially conscious promotions - Clos Du Bois
Posted by Paul Mabray on February 22nd, 2008At Inertia we like things that are both good for business and good for society in the same transaction. I was made aware of this program from Ari Miles about a great program that Clos Du Bois is doing.
They have teamed up with WomenHeart to help support the fight against heart disease in women and are giving away a free trip to Paris.
This is how it works… When you visit KissandTell.com, you’re able to register to send “a kiss”. For every “kiss” (or eCard) you send, Clos du Bois will donate $1 to WomenHeart, the national coalition for women with heart disease. To win a trip to Paris, you must register and submit your own kissing story. The story with the highest rating at the promotion’s end wins. I thought it was very clever with a great cause.
If you are doing a wine/socially conscious promotion - please comment or send it to me and I’ll post - I very much like to see things that give back to the community while helping wineries succeed in sales or branding.
February 22nd, 2008 at 3:07 pm
Thanks for letting me know about this opportunity. I visited several pages on their website, they have some great content and ideas for using their wine to bring friends together, a marketing concept that hits home for me.
Kathleen Lisson