REthink Wine Blog

I had an opportunity to speak at the Specialty Wine Retailers Association Symposium this past Wednesday at the Kendall-Jackson Wine Center in Santa Rosa. It was an intimate group of attendees, representing everyone from the larger, multi-channel retailers and wineries, to service providers who help enable retailers and wineries to get their products into the hands of consumers across the country.

Kenneth Starr was the keynote speaker, and he engaged attendees with a good overview of the legal battleground which retailers face with shipping their wine to consumers throughout the country.

I spoke on a panel with Dom Moreci of Plumbline about Wine Retailing in the Online Space.  We touched on everything from the basic necessities for building and managing an e-commerce business, to innovations and utilizing Web 2.0 strategies to engage your customers.

I’ve included the full presentation here: SWRA Presentation_Ktaaffe, Inertia

As a quick highlight, I broke my discussion into three “buckets”, defined as the Need to Have’s, the Nice to Have’s and Innovations to Consider. If you are an online retailer or winery selling online, consider the first two bucket’s mandatory to finding success. Move into innovations if your brand, your customers and YOU are ready for them.

A special thank you to Jeff Stai of Twisted Oak Winery, for allowing me to take attendees on a ‘Day in the Life of Jeff’ as he travels through the Web 2.0 space!

This entry was posted by Kristi Taaffe on Friday, February 29th, 2008 at 12:54 pm and is filed under E-commerce, Wine Industry Trends, Inertia Buzz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.