Wine Club and Allocation Workshop
Posted by Jennifer Warrington on March 28th, 2008If you haven’t already heard (or already RSVP’d), we’ve holding another workshop! This quarterly workshop at COPIA is on Wednesday, April 9th on wine clubs and allocation. We’ve divided the workshop into two, two-hour sessions.
The first session, Wine Club Basics, is from 10am to noon and will cover a variety of topics on planning, building and measuring the success of your wine club.
The second session, from 1:30pm to 3:30pm, is called Growing Your Wine Club and will focus on member acquisition strategies, maximizing your re-purchase program and considering an allocation program for one or more SKUs.
The Client Development Team who will be putting on the workshop need your RSVP by Tuesday, April 1st to clientdev@inertiabev.com. Space is limited.
We hope that the different tools, such as these workshops, monthly newsletters, planning tools, etc. have been useful to help our clients to grow their direct business. We’re working hard to ensure all the information provided is relevant and useful to their needs. If you have any suggestions or want to learn more about our workshop or other helpful tools, please reach out to the Client Development Team.
For more about our upcoming workshop, go to: www.inertiabev.com/inertiabev/page/workshop.jsp
March 31st, 2008 at 6:15 pm
Jennifer - sounds like a great seminar - for those of us outside of the area, will it be recorded and made available?
Thanks!
Richard
March 31st, 2008 at 6:31 pm
Thanks Richard. A webinar is still in discussion; regardless, we will have the power point available and most of what we cover will also be included within a section of the Inertia Roadmap (a guide to wine direct marketing and sales success). The first part of the Roadmap, which was also the topic of our first quarter’s workshop, is Website Optimization and is due out this month so stay tuned!
April 1st, 2008 at 5:08 pm
Hi, very interested in the Wine Club feature - especially as we are about to launch one! How can I get the power point slides you mention above pls?
April 2nd, 2008 at 3:43 pm
Glad to hear you’re interested! I will try and have a downloadable version available after the workshop. Look for it on our blog. Thanks for your interest.