The Spring Fling
The Wine 2.0 “Spring Fling” event, in case you hadn’t heard, was held this last Thursday at the Crushpad in San Francisco. The Crushpad, takes up the better part of of a city block in The Dogpatch neighborhood, just past AT&T park. The event started at seven, so some colleagues and I hailed a cab just before and made our way over. We spotted the entrance marked with Roshambo’s fifty foot wine wagon, check out the website to sneak a peak, it’s pretty impressive. Afraid of being a bit early, we found just the opposite, as it seems fashionably last was somewhere around six-thirty.
We walked in, grabbed our goblet, and started the second leg of the evening. They claimed to have over 40 wineries participating and I believe I tasted from at least 45, so lack of winery participation didn’t seem to be a problem. Soon all the faces from OWC and various wine related groups on Facebook seem to come to life. The 2.0 portion of the event included the who’s who of wine related sites such as Lloyd Benedict of American Winery and Mark Angelillo of snooth. It’s interesting to see that not only is the average age of wine consumers dropping, those that are bringing wine and technology together are the twenty-somethings that started their careers in tech and and saw the value it could add to the wine industry. Cheers to the folks who put the shindig together, I just need to clear the wallet out to make room for all the business cards I’ll collect at next years event.


April 28th, 2008 at 3:25 pm
Great post Corey.
I remember last years as a big breaking out for my company and the value of events like this for people in our biz is priceless. I look forward to the lineup in the fall. Cheers, Lloyd
April 29th, 2008 at 12:21 am
Cool! I am so happy to see crushpad and the dogpatch coming to life. I love the area. It’s the best kept secret for wine and foodies in San Francisco. An unpretentious approach in this little flower of a neighborhood. Thanks to crushpad for making their new home here.