REthink Wine Blog

I have been watching and planning for what we will do for .mobi - when do we create a tool that replicates all our winery partner sites with a mobi extension? I am still not sure the answer to that question but I am thinking about it. I am also an avid Iphone user (though I hate the email delivery and can’t wait for the next version). I like to the tools that are useful on this platform in mobi format or more. Fortunately we have a new partner that extends us to the mobi side of the fence. Culination has a great model of matching food and wine and more importantly, putting it on a mobile platform to view and search easily. Kudos to Rick for leading this charge and we are pleased to be his partner.

On another note, I will be doing a theme for a few weeks and taking questions from twitter (http://twitter.com/pmabray) or from the OWC post and then taking them to the team to answer every Wednesday. Please send questions about selling or marketing wine or major industry challenges (in regards to direct) and we will put our thinking caps on and try to bring a good answer. The questions that I will try to answer before next Wednesday mostly came from Twitter:

http://twitter.com/kathleenlisson asks:
Could wineries partner/contract with a personal chef to develop recipes, answer questions on a forum on the wineries website?

Is giving customers ideas / new reasons to drink wine a part of their sales strategy?

If wineries have a mailing list, can they encourage direct sales by providing an e-recipe book of 5 - 6 wine and food pairings?

http://twitter.com/israeliwine asks:

maybe some formulas for determining your best shipping discount strategy (maybe it varies by state even)

http://twitter.com/ColeDavid asks:

How do you better sell DTT? What are the best practices?

http://twitter.com/domaine547 asks:

Do wineries get value from sponsoring celebrity events and if so do you know any who’d be interested in sponsoring wine at an LA/Celeb event on july 4?

Stay tuned next week (or hopefully sooner) for the answers and more questions. Now off to get the team to do some brainstorming.

This entry was posted by Paul Mabray on Wednesday, June 25th, 2008 at 4:28 pm and is filed under Wine Industry Trends, Resources and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.