Interview with Vinapedia: “Wine Knowledge for the Wine Novice”
Posted by Jennifer Lemming on November 5th, 2008
I interviewed Michael Mattis, a former Yahoo! blogger now working at BNET .com and such a wine enthusiast that he launched his own site, www.Vinapedia.net. Michael’s perspective is likely indicative of an average wine consumer, so I hope this provides some insight to wineries on how to successfully approach and/or build a relationship with your consumers and thus strengthen your brand. His comment about keeping wine reviews on his site positive is one that resounds among many bloggers and should be encouraging to wineries about trial among key influencers
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